Digital marketing refers to all marketing efforts that use electronic devices or the internet. Businesses leverage digital channels such as search engines, social media, email, websites, and online ads to connect with current and potential customers.

Any business, from small e-commerce to large enterprises, can and should use digital marketing to increase online presence, attract customers, and drive sales. This includes both B2B and B2C companies, as digital marketing is a versatile tool for reaching and engaging with specific customer segments through various channels. 

Digital marketing services include a wide range of options such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, and content marketing. Other common services are email marketing, influencer marketing, web design and development, and data analytics. 

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To measure digital marketing success and ROI, first define clear goals, then track key performance indicators (KPIs) like conversion rates, cost per lead (CPL), and customer lifetime value (CLV). Calculate ROI using the formula: ((Revenue - Marketing Cost) / Marketing Cost) x 100% to evaluate financial performance